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The internet has finally come of age. After all the hype and spurious "dot com" booms, it has settled down to become a most very useful business tool, in addition to all the other tools that a modern business uses. Where would we all be without telephones, fax machines and photocopiers? The internet is just another business tool. It is also very useful for research purposes, to see what your competitors are offering. Also, selling prices are often lower on the internet as companies large and small jostle for your business. It is often cheaper to produce your own simple web site than to produce a glossy catalogue, for instance, and it is then much easier to keep it updated. Many companies use direct mail simply to drive traffic to their web site, where the actual sale takes place. Others use it so that the customer can view pictures and a specification of their products, while still placing the order by telephone or by post. If you do not have a web site of your own, however simple, you must take steps to rectify this. Web space is now inexpensive and most people are able to either produce a simple site themselves or find some enthusiastic young person to do it for them. You can then invite all potential customers to visit the site and view your wares. Think of the internet as an interactive part of your marketing, rather than an end in itself. Almost every business now has some kind of internet presence. Internet access is growing rapidly amongst home users. Around 50% of households now have internet access, with their own e-mail address. Surprisingly, many older people are also delighting in being "silver surfers", so the internet is embracing the whole population. If your customer includes an e-mail address on their order form or reply card, you can then e-mail them to confirm despatch of their goods or use it to follow up their enquiry. make sure that your DATABASE includes a field for the e-mail address. E-mail You can also use the internet to contact existing customers, using e-mail as a kind of electronic direct mail. Providing that they have asked to hear from you, this is fine and is a good way of keeping in touch. Beware, however, of firms offering to send millions of e-mails on your behalf, for a few pounds. This is now considered to be "spamming" and is actually illegal in many countries. It is also a waste of money, as your offer is seen by so few actual potential customers that it very unlikely to succeed. Most people who use e-mail on a regular basis will have blocked such "spam" and it will just end up in their deleted folder with all the baldness cures and porn site adverts. Whatever your direct mail, mailing list or posting requirements, please contact Centreprint now for a quotation or helpful advice without any obligation.Telephone us on 01902 402693 9 am to 5 pm UK time. Answering machine outside these hours. Fill in our enquiry form to ask for help, advice or a quotation. We really do look forward to hearing from you. Please get in touch and help us to help you. Start saving money and increasing your mailing response today.
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