Saving
money with Royal Mail Mailsort postage discounts
There
are some excellent postal discounts to be had by using Royal Mail's
Mailsort services. In order to achieve maximum mailsort discounts,
each item must be sorted into one of 1400 'selection areas'. Once
printed and stuffed, each letter must then be sorted into bags destined
for the corresponding selection area.
Sophisticated
software is necessary to sort the records, to produce all the printed
reports, produce the Royal Mail bag labels and to maintain sortation
throughout the job. It is also possible to output the sorted data
on disk or by email for you to use yourself. Yourmailing
housewill liase with Royal Mail on any account
or posting issues. Mailsort 700 CBC is available as well as DPS
file coding if required.
Choosing the correct Royal Mail Mailsort
service Mailsort 1400 is suitable for mailings of 4000
or more. There are three Mailsort 1400 service levels.
Mailsort
1 is ideal for the most time sensitive of mailings. This service
offers next day delivery and a discount of up to 14.4% off standard
first class post.
Mailsort 2 is a 2 - 3 day service offering a discount of up to 13%
off normal second class post.
Mailsort 3 is by far the most economic method of posting. With discounts
of up to 24.6% off normal second class post, this service is ideal
for non-urgent mailings with a delivery time of up to 7 days.
Please remember that any Mailsort service is
limited to mailings of 4000 or more letters or 1000 packets. Mailsort
discounts achieved will vary from mailing to mailing. The eventual
discount will depend on the following factors:
1. The size of the mailing The larger your mailing, the higher the discount
you are likely to earn. A 4000 mailing using Mailsort 1400 class
3 would usually earn discount of around 15%. Whereas a mailing of
30,000 plus would be 22-24%.
2. The distribution of
the mailing If the 4000 mailing is all going to the same
town, you are very likely to earn maximum discounts on your mailing,
whatever the size. Just a few letters to a wide range of sortation
areas will earn a considerably lower discount.
3. The quality of you data If there are a lot of addresses with missing
postcodes or mis-spelled address elements, these records will not
be incuded in the mailsort sortation. This means that you will earn
no discount on these records which will then severely effect your
overall discount. It is essential that the quality of the data is
assessed prior to Mailsort being used, with cleaning the the Royal
Mail's own Postal Address File being a minimum requirement. CPM
can clean your data for you.
Mailsort 700 CBC Mailsort 700 CBC works in much the same way as
Mailsort 1400 with two added advantages. Using Mailsort 700 CBC
will earn you an additional 2% discount. The second advantage is
particularly useful to catalogue marketers. The Mailsort 700 CBC
service offers a standard price right up to 100g. This can result
in massive savings if your catalogue and inserts weigh more than
60g!
The following extra limitations apply if using
Mailsort 700 CBC:
Items must not exceed 100g
Items must be no larger than 240mm x 165mm.
The minimum posting is 10,000 letters.
Items must be able to bend (no pens or CDs can be mailed).
Items must be less than 5mm thick.
Items must not be polywrapped.
The
Royal Mailwebsite offers further information
on Mailsort.
Data
Consultants(trading as Centreprint Print
& Mail)are accredited Mailsort 700
producers and are able to ensure that your mailing piece meets the
limitations shown above.They will offer advice on the best postal
service for your mailing and advise on how to keep your mailing
costs as low as possible.
Whatever
your direct mail, mailing list or posting requirements, please contact
Centreprint
now for a quotation or helpful advice without any obligation.
Telephone
us on 01902 402693 9 am to 5 pm UK time. Answering machine outside
these hours.
Fax
us on 01902 491794 (24 hours)
E-mail
usby clicking here or fill in our simpleenquiry formto
ask for help, advice or a quotation.
We
really do look forward to hearing from you. Please get in touch
and help us to help you.
Start
saving money and increasing your mailing response today.
