 
Using
Royal Mail Mailsort
Royal
Mail Mailsort
There are some excellent postal discounts to be had by using Royal Mail's
Mailsort services. In order to achieve maximum mailsort discounts, each
record must be sorted into one of 1400 'selection areas'. Once printed
and stuffed, each letter must then be sorted into bags destined for
the corresponding selection area.
Sophisticated
software is necessary to sort the records, to produce all the printed
reports, produce the Royal Mail bag labels and to maintain sortation
throughout the job. It is also possible to output the sorted data on
disk or by email for you to use yourself. Your mailing
house will liase with Royal Mail on any account or posting issues.
Mailsort 700 CBC is available as well as DPS file coding if required.
Choosing the correct Mailsort service
Mailsort 1400 is suitable for mailings of 4000 or more. There are three
Mailsort 1400 service levels.
Mailsort
1 is ideal for the most time sensitive of mailings. This service offers
next day delivery and a discount of up to 14.4% off standard first class
post.
Mailsort 2 is a 2 - 3 day service offering a discount of up to 13% off
normal second class post.
Mailsort 3 is by far the most economic method of posting. With discounts
of up to 24.6% off normal second class post, this service is ideal for
non-urgent mailings with a delivery time of up to 7 days.
Please remember that any Mailsort service is limited to mailings of
4000 or more letters or 1000 packets. Mailsort discounts achieved will
vary from mailing to mailing. The eventual discount will depend on the
following factors:
1. The size of the mailing
The larger your mailing, the higher the discount you are likely to earn.
A 4000 mailing using Mailsort 1400 class 3 would usually earn discount
of around 15%. Whereas a mailing of 30,000 plus would be 22-24%.
2. The distribution of the mailing
If the 4000 mailing is all going to the same town, you are very likely
to earn maximum discounts on your mailing, whatever the size. Just a
few letters to a wide range of sortation areas will earn a considerably
lower discount.
3. The quality of you data
If there are a lot of addresses with missing postcodes or mis-spelled
address elements, these records will not be incuded in the mailsort
sortation. This means that you will earn no discount on these records
which will then severely effect your overall discount. It is essential
that the quality of the data is assessed prior to Mailsort being used,
with cleaning the the Royal Mail's own Postal Address File being a minimum
requirement.
Mailsort 700 CBC
Mailsort 700 CBC works in much the same way as Mailsort 1400 with two
added advantages. Using Mailsort 700 CBC will earn you an additional
2% discount. The second advantage is particularly useful to catalogue
marketers. The Mailsort 700 CBC service offers a standard price right
up to 100g. This can result in massive savings if your catalogue and
inserts weigh more than 60g!
The following extra limitations apply if using Mailsort 700 CBC:
Items must not exceed 100g
Items must be no larger than 240mm x 165mm.
The minimum posting is 10,000 letters.
Items must be able to bend (no pens or CDs can be mailed).
Items must be less than 5mm thick.
Items must not be polywrapped.
The
Royal Mail website offers further information on Mailsort.
Data
Consultants (trading as Centreprint Print
& Mail )are accredited Mailsort 700 producers and are able to
ensure that your mailing piece meets the limitations shown above.They
will offer advice on the best postal service for your mailing and advise
on how to keep your mailing costs as low as possible.
If
you need help with any of the following, just click the link.
Whatever
your direct mail, mailing list or posting requirements, please contact
Centreprint
now for a quotation or helpful advice without any obligation.
Telephone
usw on 01902 402693 9 am to 5 pm UK time. Answering machine outside
these hours.
Fax
us on 01902 491794 (24 hours)
E-mail
us by clicking here or fill in our simple enquiry
form to ask for help,
advice or a quotation.
We
really do look forward to hearing from you. Please get in touch and
help us to help you.
Start
saving money and increasing your mailing response today.
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