Offering pads as a free business gift
 

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About Centreprint Print & Mail West Midlands Wolverhampton mailing house

 

Direct Mail - Offering something for nothing Click to see video on direct mail mailing processes

Something for nothing
It is important to make your prospects really want to deal with you and send in their order or reply card quickly. Your mailing should therefore be as irresistable as possible. If your sales letter does not excite you, it
will not excite your prospect either.

One of the easiest ways to excite your prospect and to grab their attention is to offer something for nothing. the word FREE is extremely powerful and cannot really be overdone in direct mail. We all like something for nothing don't we?

Offering a free gift with the customer's order is a well-tried and successful route to success. The gift should be worth having, yet may actually cost you very little.Our printed note pads are a case in point - from only 18p each they are affordable, yet always welcome. It could also be an extra supply of what they are already ordering, "Two months supply of tablets for the price of one". Or it could even be something that you or your supplier may wish to get rid of, like a book that has not sold very well or a booklet on an interesting and relevent topic. It could be a free sample of a different product, which is sent with an order form for a larger quantity, thus generating an extra sale. This is called cross-selling.

If you spend a lot of money with an existing supplier, try to get them to supply you the free gift for nothing. This is what the supermarkets do. (No, it's not the shop giving you two bottles of pop for the price of one, it is their supplier). This way everyone wins. You are able to offer a good deal to your customer and your supplier gets larger orders (and gets to keep your business as well). Try it. Asking costs nothing. Just make sure that your free gift is somewhere along the lines of what you are offering. It is no good sending a free baby feeding bottle to someone who has just ordered a fishing video.

Service
Perhaps you are offering a service, rather than products. This makes offering a free gift even easier. Offer fifteen months servicing for the price if twelve. Or offer to add an anti-corrosion product while servicing their boiler. You could offer a free survey, a demonstration of an alternative item or just a very special price for an early reply. Think it through and you will come with an appropriate offer quite easily. Just make sure that you tell everybody!

Something to keep
It is quite likely that many of the people that you are mailing do do not not need your product or service at the moment. Please don't assume that they will keep your mailing until they do. However, if you include a printed note pad, a business card, postcard or even a small calendar or conversation table, you increase the chances of your name being kept in front of them. This would particularly apply to a plumbing service, an electrical company, a garden contactor or a roller shutter door repairer. It applies equally well to many other businesses and services.

Whatever your direct mail, or posting requirements, please contact Centreprint now for a quotation or helpful advice without any obligation.

Telephone us on 01902 0693 9 am to 5 pm UK time. Answering machine outside these hours.

Fill in our enquiry form to ask for help, advice or a quotation.

We really do look forward to hearing from you. Please get in touch and help us to help you.

Start saving money and increasing your mailing response today.


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