Something
for nothing
It is important to make your prospects really want to deal with
you and send in their order or reply card quickly. Your mailing
should therefore be as irresistable as possible. If your sales letter
does not excite you, it will
not
excite your prospect either.
One
of the easiest ways to excite your prospect and to grab their attention
is to offer something for nothing. the word FREE is extremely
powerful and cannot really be overdone in direct mail. We all like
something for nothing don't we?
Offering
a free gift with the customer's order is a well-tried and successful
route to success. The gift should be worth having, yet may actually
cost you very little.Our printed
note pads are a case in point - from only 18p each they are
affordable, yet always welcome. It could also be an extra supply
of what they are already ordering, "Two months supply of tablets
for the price of one". Or it could even be something that you
or your supplier may wish to get rid of, like a book that has not
sold very well or a booklet on an interesting and relevent topic.
It could be a free sample of a different product, which is sent
with an order form for a larger quantity, thus generating an extra
sale. This is called cross-selling.
If
you spend a lot of money with an existing supplier, try to get them
to supply you the free gift for nothing. This is what the supermarkets
do. (No, it's not the shop giving you two bottles of pop for the
price of one, it is their supplier). This way everyone wins. You
are able to offer a good deal to your customer and your supplier
gets larger orders (and gets to keep your business as well). Try
it. Asking costs nothing. Just make sure that your free gift is
somewhere along the lines of what you are offering. It is no good
sending a free baby feeding bottle to someone who has just ordered
a fishing video.
Service Perhaps you are offering a service, rather than
products. This makes offering a free gift even easier. Offer fifteen
months servicing for the price if twelve. Or offer to add an anti-corrosion
product while servicing their boiler. You could offer a free survey,
a demonstration of an alternative item or just a very special price
for an early reply. Think it through and you will come with an appropriate
offer quite easily. Just make sure that you tell everybody!
Something
to keep It is quite likely that many of the people that
you are mailing do do not not need your product or service at the
moment. Please don't assume that they will keep your mailing until
they do. However, if you include aprinted
note pad, a business card, postcardor even a small calendar or conversation table,
you increase the chances of your name being kept in front of them.
This would particularly apply to a plumbing service, an electrical
company, a garden contactor or a roller shutter door repairer. It
applies equally well to many other businesses and services.
Whatever
your direct mail, or posting requirements, please contactCentreprint
now
for a quotation or helpful advice without any obligation.
Telephone
us on 01902 0693 9 am to 5 pm UK time. Answering machine outside
these hours.
Fill
in our enquiry form
to ask for help, advice or a quotation.
We
really do look forward to hearing from you. Please get in touch
and help us to help you.
Start
saving money and increasing your mailing response today.