Printed
Note Pads
Some
advice on using printed
note pads as a powerful marketing aid
Printed note pads are
a universally popular way to promote almost any business. They are inexpensive,
easy to order and highly cost effective. The pads are always warmly
welcomed by the recipient and will carry your message and contact details
over a considerable period of time. The person who receives a few pads
form you values them highly - far higher than the actual cost, which
is actually quite low.
The
recent massive increases in the cost of newspaper, magazine, radio and
television advertising means that more and more companies are looking
for an efficient way of subliminally keeping their message in front
of prospects and customers, without huge expense. Combined with direct
mail, printed note pads
are an inexpensive and efficient sales tool, as well as being percieved
as a reward for their loyalty by your existing customers, making them
more likely to continue trading with you..
A
novel addition to the printed pad idea is the printed
mouse mat pad. This clever pad looks like a conventional mouse mat,
with rounded corners, yet has 50 tear-off sheets, so may be used for
note taking as well.
Consider
the following:
1.
Everyone likes a free gift - however small.
2.
Your gift will NEVER be thrown away.
3.
Pads are not seen as blatant advertising but as a useful item and
a welcome gift.
4.
None of us ever have enough paper to take messages on.
5.
Recipients always look forward to receiving another supply of pads.
They almost become addictive in their usefulness.
6.
Delivering or mailing more pads is an excellent excuse for contacting
your customer or prospect again.
7.
The cost is very small compared to the perceived value of the gift.
8.
Thousands of successful businesses cannot be wrong. Printed
note pads are a very effective way of keeping your name and contact
details in front of people.
Popular
Printed Note Pad sizes
Printed Note Pads come in a range of sizes, to meet all needs and marketing
budgets. Although almost any size can be produced, the most popular
sizes are:
A7
printed note pads - 105mm x 74mm approx. (One eighth of A4)
A6
printed note pads - 148mm x 105mm approx.(One quarter of A4)
A5
printed note pads - 210mm x 148mm approx. (Half A4)
A4
printed note pads - 297mm x 210mm approx.(A4 size - as letterheads)
A3
printed note pads - 420mm x 297mm approx. (Usually used for desk pads).
Printed
mouse mat pads - 50 sheets - (254mm x 210mm approx).
All
printed note pads can be produced in landscape format or portrait format
- whichever suits your other promotional material. Although any paper
colour is available - white is the most popular.
As
well as small and medium sized pads, A3
desk pads are available with a calendar strip running along the
bottom. These pads are glued along the bottom edge to minimise curling
and provide an excellent surface for note-taking and doodling, both
of which are keeping the message and contact details in front of the
user at all times.
Ideal
for give-aways at exhibitions, as sales representatives introductions,
mail order "stuffers" (put a few printed note pads in the
parcel with their goods - they are really appreciated), hotels, guest
houses, conference centres, restaurants, take-aways, motor engineers,
and to reward customer loyalty. Team up your printed note pad gift with
a printed pen or two and double the impact. Give printed note pads,
A4 pads and printed pens away at meetings and conferences to ensure
that your business name and brand will be remembered long afterwards.
Compare
the simplicity of printed
note pads with other marketing tools. Nothing is more cost effective.
Calendars, especially attractive ones, are often redirected away from
the purchasing decision makers and can be very expensive, while golf
balls, clocks, novelties and printed mugs are usually much too expensive
for mass-marketing use. The cost of printed note pads can be tailored
to the market, simply by choosing a size that fits your budget.
A
popular use for larger printed
note pads is at conferences and seminars. The usual size is A4,
which is 297mm x 210mm. These pads are usually ruled and will always
be taken home and used by delegates, even if they are not used up at
the conference or seminar. The addition of a printed pen makes the set
complete.
Smaller
printed note pads are often left in hotel rooms to encourage guests
to write to friends and relatives. Special pads with just 20 or 25 sheets
can be produced.
One
of the heaviest users of printed
note pads is the medical profession. It would be a very rare General
Practitioner's desk that did not contain a selection of printed note
pads of various sizes. If nothing else, they make an excellent excuse
for a medical representative to call on the doctor again.
Whatever
your printed note pad,
direct mail, consumer mailing list or posting
requirements, please contact Centreprint
now for a quotation or helpful advice without any obligation.
Telephone
us on 01902 402693 9 am to 5 pm Monday to Friday UK time. Answering
machine outside these hours. (We actually work much longer hours than
this, but we need to catch up sometimes).
Fax
us on 01902 491794 (24 hours)
E-mail
us by clicking here or fill in our simple enquiry
form to ask for help,
advice or a quotation.
We
really do look forward to hearing from you. Please get in touch and
help us to help you. Start saving money and increasing business success
today.
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