Reply
Elements in Direct Mail - Using reply elements in your mailing
What
are Reply Elements
- Business Reply Envelopes, Freepost Envelopes
and Business Reply Cards A business reply element, such as business reply
envelopes, Freepost envelopes and business reply cards are a very
important part of your mailing. To be effective, your mailing must
include a call to action at the end of it and the business reply
element is the means of reply.
The
reply element may be a business replyenvelope,
a Freepost envelope, a pre-paid business reply
card or a printed and personalised order form. It may even be a
request for your prospect to make a simple telephone call. For example,
"Ring me today on 01234-56789 with your credit card details
and we'll despatch your gift same day" If you do need your
responder to telephone you, don't rely on them finding the number
on your letterhead or sales literature. Always make it easy for
your customers by putting the whole telephone number (including
the dialing code) in your call to action. E-mail
usby clicking here or fill in our simpleenquiry formto
ask for help, advice or a quotation.
If
at all possible, avoid the telephone call route. Use a printed reply
element such as a business reply envelope. People much prefer to
pop something in the post than to use the telephone. Many older
consumers still avoid the telephone if they can. Include your web
site address and e-mail address if you have one though (and if you
have not got a web site and e-mail address, get one now). All reply
elements can be useful. E-mail
usby clicking here or fill in our simpleenquiry formto
ask for help, advice or a quotation.
Undoubtedly,
the business reply element is essential. Most mailings ask for a
written response, because this then converts the responder to one
of your own. This means that you can then legitimately write to
them again in the future, even if their name and address came from
a rented list. You can ask them to include further details on the
reply card or even get them to ask you to contact them again within
a specific time period. "I'm not interested at the moment,
but please contact me in ...... weeks".
Make
it as easy as possible for your prospect to contact you. A business
reply paid envelope or business reply card uses a licence number
that you buy annually from Royal Mail. Is is easy to get the licence,
just contact your local Royal Mail sales office on 0345 950950.
The licence costs (at present) around £102 per annum and is
worth every penny. It can be used on reply paid envelopes or cards
and Freepost envelopes or cards. E-mail
usby clicking here or fill in our simpleenquiry formto
ask for help, advice or a quotation.
Telephone
us on 01902 402693 9 am to 5 pm UK time. Answering machine outside
these hours.
Fill
in our enquiry form
to ask for help, advice or a quotation.
We
really do look forward to hearing from you. Please get in touch
and help us to help you.
Start
saving money and increasing your mailing response today.