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Use email marketing to keep in touch with your customers
Unfortunately, due to the volume of "spam" and junk emails, email marketing can be overlooked by legitimate businesses, who quite understandably do not want to be associated with dodgy emails. However, it is a known fact that properly planned email marketing can massively increase your response to a direct mail campaign, as well as keeing in regular touch with your customers, to offer "cross-sell" and "up-sell" opportunities. Email marketing is used very successfully by such big names as Amazon, Maplin, Bradford & Bingley, Halfords, most pub chains, specialist retailers and many more. Surprisingly, you will then find that many of your customers and prospects will actively welcome a regular email from you, especially if it a targeted accurately and offers them something that they find of interest. Keep in regular touch with your customers and prospects - before someone else does! Please contact us now to discuss how we can help you combine sucessful direct marketing with your email campaign. Fill in our enquiry form to ask for help, advice or a quotation.
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