What
is direct mail variable data printing and one-to-one marketing?
May we explain a little about One to One
Marketing with direct mail variable data printing...?
One to One Marketing is highly
personalisedwith direct mail variable
data printing One to One marketing using direct mail variable
data printing is the term used for highly relevant and personalised
direct marketing communications. This type of marketing utilises
all of the information you have about your customers and prospects
to produce mailings which specifically appeal to each person.
At Centreprint Print & Mail we have invested
heavily in direct mail printing and mailing equipment and software
to drive our new fully variable full colour mail production facility.
This facility can be used to produce:
Variable
data postcards/mailing cards.
Variable
data sales letters
Variable
data leaflets
Variable
data envelopes
What can change on each item?
Name and address The name, address, mailing codes etc. will be
different for every record printed. These can be printed in colour,
reversed out of a colour or even reversed out of an image.
Variable text throughout You can have variable text. For one set of your
customers, you can have one paragraph, for another set, a different
paragraph.
Text Colour Text colour can be varied dependant on the variables
in your data.
Photographs and Graphics The images can vary between each individual mailing.
The Signature Signatures on letters can vary. In fact, they
can be different on each letter, or vary according to the gender
of the recipient. It is up to you!
Why use one to one marketing?
Find out more... Please fill in our enquiry
form or contact us at:
